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Not too long after Emmis bought the station, it immediately saw a niche to counter Top 40s KIIS and KKHR and urban-music outlets KDAY , KJLH , and KACE (the latter three all signal challenged). At 6 PM on January 11, 1986, KMGG dropped its adult contemporary format, and became the first rhythmic contemporary -focused top 40 formatted radio outlet with the new callsign KPWR and the handle "Power 106, The Fresh New Music Mix." [2] [3] The first song on the newly christened "Power 106" was "Say I'm Your Number One" by Princess . Jay Thomas was hired as host of The New Power 106 Morning Zoo and then later The Power 106 Morning Zoo or The Original Morning Zoo , or just The Morning Zoo for short. Power 106's first taglines in 1986 was The Fresh New Music Mix! and I've Made The Power Switch! , in 1987 with Pure Energy...Dance Now!!! , [4] followed in 1991 by .'s Hottest Music! , in 1997 as .'s Party Station! , in 2005 with the tagline Where Hip-Hop Lives , [5] and most recently, .'s #1 for Hip-Hop! in 2017.

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